PREDICTIVE MARKETING ANALYTICS: HOW IT WORKS
EverString's easy, self-service platform enables you to drive business outcomes at scale. Leverage EverString's unique Company Graph algorithm to identify and capture the right audience, so that your message is more relevant.See Demo
Step 1: Data Curation
EverString's proprietary Company Graph algorithm collects and curates 20,000 data signals for 11 million B2B accounts. To get this data, we crawl the internet and leverage commercial sources. Because we map the connections and similarities between the universe of known accounts, EverString has a point-of-view on every company, providing you with in-depth analysis and insight into your target accounts.
Step 2: Audience and Segment Creation
EverString’s algorithm enables you to create a segment based on the performance of a specific marketing program, strategy, or sales play. The possibilities are endless. To build a segment, EverString asks for a seed list—a selected list of accounts that represent a positive outcome of your choosing. We then create a data model that defines this segment.
Step 3: Segment Assignment and Expansion
EverString assigns accounts from your database into your segment and expands your segment further by adding net-new accounts that look like your seed list.
Step 4: Personalize Message with Insights
Once your segment is defined, you can explore all of the relevant signals for your segment, enabling you to create highly personalized messaging in preparation for your marketing programs.
Step 5: Launch Programs
With easy integration, you can view your segment directly in your marketing automation and CRM platforms, so you can quickly launch programs.