Most businesses have issues with sales and marketing alignment. With predictive marketing, your marketing and sales teams can start speaking the same language—accounts. Instead of sending sales leads that aren’t closing, marketing can start sending over target accounts that are a great fit for your company and product.
EverString gives your sales reps an easy way to prospect into new and existing companies. By leveraging on-demand data on relevant companies for your business, your reps can more prospect in a more personalized and efficient way.
In order to move accounts through your funnel at a faster pace, you must deliver the right content and the right message. Use predictive marketing insights to help determine what messaging will resonate with your target accounts. Once you know what to say, you can then create targeted and personalized content assets, website copy, email copy, ad copy, and more.