The world of B2B sales and marketing moves so fast, it’s sometimes hard to keep up. There’s always a software program to learn or an innovative tactic to try out. Fortunately, there’s a way to get a crash course in all the latest skills – and that’s attending sales and marketing events. If you’re ready to learn something new about B2B sales and marketing and do a little networking too, check out one or more of these top 10 events in 2018.
1. SaaStr Annual 2018
February 6-8, 2018: Bill Graham Civic Auditorium, San Francisco
One B2B marketing and sales conference you won’t want to miss is SaaStr Annual 2018, where over 10,000 attendees learn about software as a service (SaaS). The speakers here include business founders, investors and executives from companies such as Basecamp, Moz, Trello, Slack, MailChimp and more.
2. TOPO Summit
March 20-21, 2018: Pier 27, San Francisco
If you’re impressed by the revenue growth of companies such as LinkedIn and Google – and who isn’t? – you’ll want to attend the TOPO Summit in the spring of 2018. This sales and marketing event pulls in at least 1,000 attendees who are there to learn about sales and marketing leadership, sales development and more through 50 different workshops and sessions.
3. Digital Marketing Innovation Summit
March 21-22, 2018: Venue TBD, New York
When your goal is to increase your brand’s reach by getting solutions to your marketing problems, head to New York in March for the Digital Marketing Innovation Summit. At this marketing conference hosted by The Innovation Enterprise Limited, you can listen to more than 28 experts talk about groundbreaking marketing strategies. Some of the speakers are from brands that include Refinery29, PepsiCo, Reebok, Bloomberg and Samsung.
4. Marketo’s Marketing Nation Summit
April 23-26, 2018: Moscone Center, San Francisco
Every spring, Marketo hosts the Marketing Nation Summit. This event gets over 6,000 attendees who come to participate in the learning sessions and listen to experts in marketing, sales, advertising and IT. Past speakers and session leaders include Arianna Huffington, Brian Solis, Jeff Bullas and other influencers. Take a look at the overview of 2017’s Marketing Nation Summit to get an idea of what to expect in 2018.
April 23-25, 2018: San Jose Convention Center, San Jose
Marketing technology is huge. One way to embrace it is by attending MarTech in San Jose, California, in April. This conference teaches marketers to create better customer experiences through marketing automation tools, B2B marketing software and more. Some of the brands that attend include Google, Aetna, Forbes, Cisco, HP and 3M – you don’t want to miss what they have in store for the future of sales and marketing.
6. SiriusDecisions Summit
May 8-11, 2018: Mandalay Bay, Las Vegas
Another B2B event to consider is the SiriusDecisions Summit, which offers a great reason to spend four days in Las Vegas in the spring of 2018. Hosted at Mandalay Bay, this conference attracts over 3,200 people who will learn about new growth strategies by taking part in sessions about the demand waterfall, watching case study presentations and networking. Check out the 2017 highlights below to get a sense of the great networking and educational opportunities you’ll have in Vegas next year:
July 10, 2018: Business Design Centre, London
What used to be called the B2B Summit is now simply called Ignite. But one thing that hasn’t changed about this event is its ability to draw over 1,000 marketers who are eager to learn the latest on B2B marketing through more than 50 sessions, eight content streams and five keynotes.
8. Digital Summit Series
Events held coast to coast at various times: Click on link below to learn more.
The Digital Summit Series includes several marketing and sales conferences that take place in various cities, which means you won’t have to travel far to find new ideas on video, mobile, email and other marketing topics. The speakers hail from companies such as Google, GoDaddy, IBM and Facebook, and you can also choose from more than 50 workshops and sessions at the conference.
9. Sales Hacker Revenue Summit
Details for 2018 TBD
Each spring, Sales Hacker presents the Revenue Summit, where sales and marketing professionals get familiar with new ideas that work. Sales professionals learn how to use new sales technologies and grow their team, while marketers get tips on using the latest marketing technology tools and better aligning marketing and sales teams.
September 25-28, 2018: Moscone Center, San Francisco
Last but certainly not least, Dreamforce focuses on inspiring its attendees to be more innovative and take their career to a whole new level. When you come to this sales event, you can choose from 2,700 sessions, experience new product innovations for yourself, and discover new ways to use Salesforce to drive more growth for your organization. It’s also a huge event that draws in just about everyone in the B2B space – so it’s a great opportunity for networking. Just a few speakers involved with Dreamforce include Ashton Kutcher, Michelle Obama and CEO Marc Benioff, so prepare to get inspired.
Do you have plans to attend these or any other sales and marketing events in 2018? Let us know! And if you’re not going to be able to make it to any events, don’t worry. You can still get the sales acceleration tools you need by signing up for a free 7-day trial of EverString!