Top 10 Sessions You Can’t Miss at Dreamforce ’17

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Top 10 Sessions You Can't Miss at Dreamforce '17

Dreamforce 2017 will be held on November 6th-9th in San Francisco at the Moscone Center. There will be more than 2,700 sessions, and an expo full of thousands of customer success solutions offered by over 400 Salesforce partners. It’s one of the most exciting events of the year for EverString because it allows our team to not only connect with new audiences, but also learn more about sales acceleration, strategy and execution. Check out this preview of all the cool things happening at Dreamforce this year:


As you can tell, there will be a lot of sessions to choose from! With all of the exceptional speakers at Dreamforce this year, we thought a list of the 10 sessions you just can’t miss would be helpful as you gear up for the main event next month:

13 Ways for a Small Business to Drive More Leads


  • Todd Friesen, Salesforce
  • William Macaitis, CEO, Macaitis Advisory
  • Brad Morris, Marketing Professional
  • Lauren Vaccarello, VP Marketing, Box

This breakout session stars a team of Saleforce’s current and former digital marketers who will discuss how you can generate better leads more quickly. You’ll come away with 13 tips you can use immediately to help your SEO, social media, paid search and site optimization.

3 Effective Ways to Supercharge Your B2B Social Marketing


  • Caitlin Angeloff, Head of Global Social Media Strategy & Operations, Docusign
  • Adam Brown, Salesforce
  • Jen Forrest, Director of Social Media, DEG
  • Russell Walters, Marketing Technology and Innovation, Stanley Black & Decker

Social selling has become a huge part of many leading sales strategies in the past few years. At this session, you’ll hear two B2B social pioneers share the lessons they learned and the best practices they identified. You’ll be able to supercharge your own social selling game when you leave this session.

3 Strategies for Increasing Partner Adoption and Engagement


  • Tiffani Bova, Global, Customer Growth, and Innovation Evangelist, Salesforce
  • Jason Perocho, Senior Product Marketing Manager, Community Cloud, Salesforce

Partner programs are critical when aligning and incentivizing your channel to create a relationship that benefits both you and your partners. Channel sales leaders and industry analysts will discuss how you can develop partner programs to reduce conflict and maximize your return.

3 Ways Sales Leaders Can Align with Sales Strategy to Grow the Business


  • Mike Wolff, SVP, Commercial Sales, Salesforce
  • Alexandra Martin, Sales Strategy Partner

Sales teams must have the skills to build relationships, but they also need to understand the data they can access to help them make better decisions. Learn how to empower your sales teams to crush their quotas by aligning your sales teams with your strategy.

4 Tips to Driving Pipeline Through Events


  • Kim-Mai Nguyen, Program Manager, ESMB, Salesforce

Hosting events is the most effective way to build awareness for your company’s products and services. Learn the top four things you can do to manage an event that will drive a pipeline for your sales teams.

5 Ways Your Small Business Can Save Time with AI


  • Rekha Srivatsan, Senior Manager, SMB Product Marketing, Salesforce

The internet and smartphones helped make your small business what it is today. In the same way, you can embrace Artificial Intelligence (AI) to avoid losing customers to competitors who took the AI leap before you did.

A Sneak Peek Into the Future of Channel Sales


  • Jason Perocho, Senior Product Marketing Manager, Community Cloud, Salesforce

Channel sales is important in today’s B2B environment. Great business relationships result from empowering your partners, not managing them. At this session you can learn how with turnkey apps and new features that will help your partners sell faster and more effectively.

ABM, AI and Influencer Marketing: The New Revenue Stack


  • Kirk Crenshaw, CMO, Traackr

Traackr’s CMO, Kirk Crenshaw, shares three proven techniques for increasing revenue and creating repeat customers with the revenue stack that changed his business. Influencer marketing, for example, is a way to rise above the noise of all the mediocre content marketing that is happening today. Learn how he aligned his teams with a new strategy to boost sales.

Keynotes by Inspiring Leaders

Get inspired by a variety of influencers who will share their life experiences, and at times, surprising forays into the digital world.

  • Michelle Obama, Former First Lady
  • Ashton Kutcher, Founder of Thorn
  •, Founder and CEO,
  • Cristina M. Jones, EVP, Technology & Creative Strategy, 21st Century Fox
  • Shahrzad Rafati, Founder & CEO, BroadbandTV

Keynotes by Today’s Movers and Shakers in Sales

  • Marc Benioff, Chairman and CEO of Salesforce
  • Kasper Rorsted, CEO of Adidas
  • Chris Sacca, Founder and Chairman, Lowercase Capital
  • Barbara Bush, Co-founder and President of Global Health Corps
  • Jenna Hager, Contributing Correspondent, NBC’s Today Show
  • Sylvia Acevedo, CEO of Girl Scouts of the USA

We’re looking forward to seeing you at Dreamforce this year and showing you the EverString Audience Platform that lets companies of all sizes and industries access the power of AI, machine learning, and predictive marketing and sales. Schedule a meeting with us at Dreamforce to get a custom prescription to cure your sales and marketing pain!

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