10 Signs That You’re A Data-Driven Marketer

By April 13, 2016
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1. You realize that the traditional demand generation, batch-and-blast approach just isn’t working anymore.

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2. When your VP of Marketing came to you with your MQL goals for the quarter you’re like:

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3. You have figured out that with data-driven personalization and segmented email nurturing is extremely valuable.

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4. You use account-based predictive scoring to determine your MQL threshold.

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5. Your SEO agency is your very best friend.

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6. When your new Marketing Ops person recalls all of the historical data of leads that have visited a series of landing pages you’re like:

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7. You are currently looking at ways to automatically do lead to account matching.

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8. You and your team have BrightFunnel so you can track all of your first-touch and multi-touch contributions to pipeline and revenue.

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9. You know that just because a lead has high engagement, doesn’t mean that lead should be passed on to sales.

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10. You and your sales team are best friends because you are driving toward the same goals!

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