25 Influential Women To Watch in Marketing Operations

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Women-Influencers-Marketing-Operations

Women help make the world go ‘round… and they’ve been leveling-up in the field of marketing operations, too. According to Quartz Media, Marketing Management roles are among the top 10 U.S. occupations that have seen double-digit growth in women joining the ranks.

From individual contributors to team leaders and even consultants, here are 25 influential women in Marketing Operations who are kicking butt and taking names. Click each name below to view their LinkedIn profile.


Brooke Bartos

Sr. Manager of Marketing Operations at Walker Sands Communications

Chicago, Illinois

Brooke Bartos is an award-winning marketer, including a 2-time Marketo Champion and a Fearless 50 Marketer. She was also a Revvie Finalist – Marketer of the Year. Currently, Bartos is the Senior Manager of Marketing Operations at Walker Sands Communications, a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web.

Bartos is a regular speaker and panelist at different conferences, like Adobe Summit 2019, ANA Tech Throwdown 2018, Marketo’s Road to CMO Chicago and TRENDS in Occupational Studies 2018, as well as several Marketo users groups around the country.

Courtney McAra

President & Marketing Operations Consultant of Mustang MarTech

Portland, Oregon

Courtney McAra is the President and Marketing Operations Consultant for Mustang MarTech, a marketing operations agency, where she “tames wild databases”. A self-proclaimed “data nerd”, McAra has held prior marketing operations leadership roles with Survey Monkey, Marketo, and Egencia (an Expedia company), serving as a sales and marketing automation expert.

McAra is a Marketo Certified Admin and Solutions Architect. She earned both her Bachelor’s and MBA Degrees in Marketing from Western Washington University. When she’s not leading the way in marketing operations, she likes to volunteer with Habitat for Humanity and several environmental-related causes.

Cristina Saunders

Co-Founder and Strategic Marketing Advisor & Consultant at CS2 Marketing

San Jose, California

Cristina Saunders is the Co-Founder and Strategic Marketing Advisor & Consultant at CS2 Marketing, a demand generation and marketing operations consultancy focusing on B2B SaaS companies in the heart of the Silicon Valley. Here, she enjoys helping her clients to strategize, execute, and report on effective marketing campaigns.

Saunders previously led marketing operations at Marketo, Jive Software and Agari, and is a regular speaker at different tech conferences. She is also a Senior Founding Member of WomenInRevenue.org, a nonprofit organization in the San Francisco Bay Area dedicated to empowering women leaders in sales and marketing.

Kacyn Goranson

Director of Marketing Operations, CM Group

Nashville, Tennessee

Kacyn Goranson is the Director of Marketing Operations at CM Group, a family of global marketing technology brands founded in 2017 with a collection of three industry-leading email marketing platforms: Campaign Monitor, Delivra and Emma. As a results-oriented leader, Goranson is passionate about driving effectiveness and efficiency within the marketing organization through technology and best practice processes.

Goranson holds a multitude of industry certifications including Google, HubSpot, Marketo, Pardot, Salesfusion and Salesforce. When she’s not driving demand generation through marketing automation tools, Goranson spends time volunteering as a Committee Member for Tennessee Technological University’s Relay For Life and serving as the Marketing and Publicity Chair for the Relay For Life in Panama City Beach.

Kelly Jo Horton

Senior Engineer, Marketing Technologies at Docker

Bend, Oregon

Kelly Jo Horton is an Emmy Award-Winning Digital Marketer who understands both human and technical sides of engaging customers online. Serving B2B and B2C markets, Horton has managed the Global Demand Center group, which included team members in Shanghai, Beaverton (OR) and Solon (OH).

Horton sits at the center of the Venn diagram that includes IT, Sales, SalesOps and Marketing. Strategy, architecture, infrastructure and integrations. She is a two-time Marketo Champion and a 2010 Primetime Engineering Emmy recipient, “Outstanding Achievement in Engineering Development” for the Showtime live-events boxing sports interactive TV application.

Jennifer Dugosh

Director, Marketing Operations, Clarabridge

Washington, D.C.

A results-driven marketing professional and MBA graduate, Jennifer Dugosh has over five years of experience in marketing automation platforms and processes, CRM solutions, marketing analytics, and sales enablement. Dugosh is the Director of Marketing Operations at Clarabridge, an industry-leading text analytics CEM software, helping businesses to easily listen to, analyze, and act on customer feedback across sources. She leads a marketing operations team that maintains the company’s technology stack, driving digital demand generation strategy and execution for the company.

She is a power user of Eloqua, Marketo, and Salesforce, as well as a subject matter expert in HTML and CSS, and experienced with JavaScript, Lean Six Sigma, Eloqua Master and Eloqua Luminary Certified.

Jennifer Whitney

Kaiser Permanente’s Manager of Marketing Automation

San Francisco, California

Before bringing her talents to Kaiser, Jennifer Whitney spent 19 years at Wiley Publishing, launching their first large-scale global automation program that resulted in a 70% increase of closed deals in one quarter, and saw a 50% decrease in outbound tele-prospecting costs.

Currently the Marketing Automation Manager at Kaiser Permanente, Whitney knows how to generate qualified leads and ensure marketing and sales alignment. Whitney is Master-Certified with Eloqua and received her Bachelor’s Degree in Journalism from Ohio University.

Jodi Lebow

Senior Director, Demand Generation & Marketing Operations for CollabNet VersionOne

Atlanta, Georgia

Jodi Lebow has appeared in our pages before, and she’s definitely a leader in the marketing ops space. Lebow is the Senior Director of Demand Generation and Marketing Operations for CollabNet VersionOne. There, she oversees the creation and execution of different demand generation campaigns, works deeply with account-based marketing (ABM) programs, and handles the different facets of marketing, including content marketing, event marketing, PR, and social media for her company.

A proven leader in meeting high growth targets and developing high performing teams, Lebow has also worked with SAP Concur, Cargill, and Teradata. She earned her Bachelor’s Degree in Journalism from the University of Wisconsin-Madison, and her MBA in Marketing from the University of Minnesota’s Carlson School of Management. Read more about Lebow in our interview.

Jules (Shantz) Hicks

Senior Manager of Marketing Operations, Spectrum Enterprise

Dallas, Texas

Jules Hicks is the Sr. Manager, Marketing Operations for Spectrum Enterprise, a national provider of scalable, fiber-based technology solutions for America’s largest businesses. Hicks leads a team of marketing operations professionals that specializes in lead management and sales enablement technology. She serves as the liaison between the marketing, sales, and IT groups at Spectrum.

Hicks is an expert with marketing automation technology, including Salesforce-to-Eloqua/Marketo integrations. She is also an active volunteer for the Greyhound Adoption League of Texas. Hicks received her Bachelor’s Degree in Marketing from the University of Phoenix. She also studied graphic design at the Art Institute of Dallas.

Kris Latulippe

Director, Marketing Technology Practice, Demand Spring

Salem, New Hampshire

Kris Latulippe is an experienced marketing technologist, adept at leveraging new trends and tools to drive strategic marketing and sales efforts. Currently the Director of Marketing Technology Practice at Demand Spring, a demand generation consultancy that integrates strategy, content, and technology services, Latulippe has experience with GDPR programs. She received her Bachelor’s Degree from the University of New Hampshire-Manchester. She is an expert in managing lead generation and holds several certifications from Marketo including Marketo Certified Expert.

Kristin Johnson

Director, Demand Generation & Marketing Ops at AskNicely

Portland, Oregon

Kristin Johnson doesn’t consider herself a “traditional marketer.” Instead of seeing digital marketing as a massive paradigm shift, Johnson views it as just another form of relationship marketing, which is the heart of any marketing team. At AskNicely, a real-time customer feedback platform based on the Net Promoter Score (NPS) framework, Johnson is the Director of Demand Generation and Marketing Operations. She leads a team of professionals on the strategic planning and implementation of multi-touch automated campaigns across media properties.

Prior to AskNicely, Johnson worked in marketing operations management for Jama Software and Webtrends, as well as leading the online marketing for Lattice Semiconductor. She attended Portland State University School of Business and enjoys volunteering at the Heartland Humane Society.

Lynn Tan

Marketing Operations Manager at Drift: Conversational Marketing

Boston, Massachusetts

Lynn Tan has explored various roles in marketing operations, including analytics, management, modeling, lead generation, and various multi-touch automated campaigns. Currently, Tan is the Marketing Operations Manager at Drift: Conversational Marketing, a B2B buying experience, that helps teams generate more qualified leads and dramatically accelerate the sales cycle. At Drive, Tan oversees the development and management of all marketing system processes including lead scoring, MQL policies, email nurture automation, campaign automation.

Tan earned her Bachelor’s Degree in International Business from Guangdong University of Foreign Studies and her Master’s of Science Degree from Bentley University in Marketing Analytics, along with her Graduate Certificate in Business Analytics.

Michelle Wilfong-Oliphant

Marketing Operations and Analytics Manager at Crownpeak

Denver, Colorado

Michelle Wilfong-Oliphant is an experienced Marketing Operations Manager with a demonstrated history of working in SaaS software. Wilfong-Oliphant is highly skilled in marketing ops and analytics, Marketo, Salesforce, event management, demand gen, and email marketing. Currently, she is the Marketing Operations and Analytics Manager at Crownpeak, a SaaS digital experience platform, built to provide secure, web compliant websites. Before joining Crownpeak in 2018, Wilfong-Oliphant worked at Conga, Mortgage Cadence, and Accenture. She earned her Bachelor’s Degree from the University of Toronto and is bilingual in English and Spanish.

Michelle McCarthy

Director of Marketing Operations at Blackbaud

Portland, Oregon

Michelle McCarthy has been with Blackbaud, a supplier of software and services specifically designed for nonprofit organizations, for all nine years of her career. McCarthy became the Director of Marketing Operations nearly two years ago, where she drives B2B technology marketing, including lead generation, automation, funnel analysis, campaign execution and performance monitoring. She was named as a Top 40 Demand Game-Changer, featured in MarTech Advisor and various videos/publications. McCarthy also delivered a keynote at SiriusDecisions Technology Summit and was named in the industry as a Top Marketing Operations Leader You Should Know 2018.

Moni Oloyede

Marketing Operations Manager at Fidelis Cybersecurity

Bethesda, Maryland

Moni Oloyede has a wide ranging marketing operations career including technology management, automation, corporate messaging, positioning, and lead generation management. Currently the Marketing Operations Manager at Fidelis Cybersecurity, a company focused on threat detection, hunting and response of advanced threats and data breaches. Oloyede guides her company’s demand generation and digital marketing strategies. She’s an expert in marketing automation and is Marketo, Eloqua and ExactTarget certified. She earned her Bachelor’s Degree in American Studies from the University of Maryland Baltimore County, and her Master’s Degree in Marketing from The John Hopkins University’s Carey Business School.

Natalie Kremer

McGraw-Hill Education’s Marketing Automation Manager

Dubuque, Iowa

Natalie Kremer is continually evolving and loves learning new things. She is a leader in the marketing automation space. Most currently, Kremer’s role at McGraw-Hill Education, is in Marketing Automation, where she leads with expertise across the organization including planning, creation and tracking lead generation campaigns using Marketo. Prior, she spent time with Cartegraph’s event marketing team and attended St. Ambrose University. Kremer also enjoys volunteering on the leadership team of the American Advertising Federation (AAF) of Dubuque.

Neenu Sharma

VP, Marketing Operations & Analytics, GE Digital

Washington, D.C.

Neenu Sharma is a practitioner of marketing technology, analytics, data, and business agility. Currently the VP of Marketing Operations and Analytics for GE Digital based in Washington, D.C., Sharma leads a team that executes and fulfills their various marketing campaigns, managing their marketing analytics and technologies. Sharma earned her Bachelor’s Degree in Economics from Barnard College, and then her MBA in Marketing from Columbia Business School. She also serves as a Board Member for the Marketing Operations Cross-Company Alliance (MOCCA).

Nicole Hutcherson

Marketing Operations Manager at Lastline, Inc.

San Francisco, California

Nicole Hutcherson is the Senior Marketing Operations Manager for Lastline, Inc. located in the heart of Silicon Valley, California. Hutcherson is responsible for managing all marketing systems, the tech stack, operations, and processes for the team. Prior to Lastline, Hutcherson managed marketing operations at Redis Labs, where she implemented a Marketo Real-Time Personalization strategy, working closely with the web team to launch a database segmentation system. Prior to Redis, Hutcherson worked in marketing automation for Marvel Marketers where she represented Chrome Enterprise on Google Cloud’s rebuild of Marketo and Salesforce instances. She also earned her Bachelor’s Degree in Marketing from San Jose State University.

Océane Li

Customer Marketing Operations Manager at Looker

San Francisco, California

Océane L. is a passionate marketing operations leader, highly-experienced in Marketo and Salesforce. She started at Looker as the Customer Marketing Operations and Automation Manager, before being promoted to Marketing Operations Manager for Data Operations. Prior, Océane was managed marketing operations at MapR Technologies, where she won a Star Award for Distinguished Contribution to Sales and Marketing Alignment. Océane’s studies and career have carried her around the world: She has a Bachelor’s degree in Engineering from Tsinghua University, and a Master’s Degree in Management & Marketing from Ecole polytechnique fédérale de Lausanne, with a minor in Applied Maths. She also worked at Nestlé and CA Technologies in Switzerland, before traveling to the San Francisco Bay Area.

Ruth Baucom

Marketing Automation Manager, Bank OZK

Sarasota, Florida

Ruth Baucom has worked in marketing management roles for B2B and B2C companies in Florida and currently is the Marketing Automation Manager for Bank OZK. Prior to Bank OZK, she worked in a similar role at Bisk, where she was the primary Marketo admin, managing an 800,000+ lead database, and an email automation process that saved nearly $346,000 in payroll expenses per year. With her Bachelor’s Degree in Public Relations from the University of Florida, Baucom also attended the UF Paris Research Center where she honed her French-speaking skills, and studied in the International Affairs and the Public Sphere. Baucom also enjoys volunteering with Big Brothers Big Sisters as a Big Sister Mentor to youngsters in her community.

Sara Koppes

Sendoso’s Sr. Marketing Operations Manager

San Francisco, California

Before becoming the Senior Demand Generation and Operations Manager at Sendoso, Sara Koppes worked here at EverString as our Marketing Programs and Operations Manager. Experienced with a variety of marketing automation software, Koppes has a demonstrated history of driving results with SaaS software. She is highly skilled in marketing ops and analytics, Marketo, Salesforce, event management, demand gen, and email marketing. Koppes received her Bachelor’s Degree in Business Management from San Francisco State University where she also achieved Dean’s List Standing.

Sara McNamara

Cloudera’s Senior Marketing Operations Manager

San Diego, California

Sara McNamara a leader in the marketing operations and automation field, whose passion for learning new tools and taking their functionality to the next level has earned her many accolades. Through her inventive thinking, Sara was named a top “Ops Pro Shaping The Future of B2B Marketing” (Drift.com), McNamara is also a “Pardot Champion” (Pardot.com), and “B2B Marketing Automation All-Star” (ChiefMarketer.com). Sara is honored to be featured as a “Top B2B Marketer to Watch” on the cover of the first edition of Pardot Magazine and the very first marketing-focused Salesforce Trailblazer to be featured by Salesforce Trailhead.

Stacy Martinet

Adobe’s VP, Marketing Strategy & Communications

San Francisco, California

Stacy Martinet has spent her career at the intersection of marketing, media and technology. Currently Vice President of Global Communications and Marketing Strategy for Adobe, she was formerly the Chief Marketing Officer at Mashable where she designed the company’s marketing and communications strategy and served as part of the company’s executive team. Prior to that, Martinet was part of the team that pioneered the company’s first social media strategy at The New York Times Company. She was named to Folio’s Top Women in Media as a Corporate Visionary in 2015 along with several other industry awards. Stacy is also a proud member of New York Women in Communication, where she served on the board from 2011 to 2017.

Xenia Escalante

Director of Marketing Operations, Anaplan

San Francisco, California

Xenia Escalante has a colorful career throughout marketing operations, including experience strategizing and implementing marketing plans, market segmentation, messaging, and positioning. Currently, Escalante is the Director of Marketing Operations at Anaplan, a planning and forecasting software company based in San Francisco. She is a Marketo Certified Expert and well-versed at marketing automation management.

Escalante also won EverString’s 2018 FIRE Marketer Award, which recognizes a prestigious group of customers, partners, and individual marketers who are using data intelligence to drive world-class results. She received her Bachelor of Fine Arts Degree in Advertising from the Academy of Art University.

Yukun Sun

Marketing Operations Manager, Vlocity

San Francisco, California

Yukun Sun is a modern marketer, passionate about technology and lead generation, with strategic thinking and hands-on experience. Her certifications include Marketo Certified Expert, Eloqua, Tableau, Google Analytics and more. Sun is bilingual in English and Mandarin. Currently, she is the Marketing Operations Manager at Vlocity. Prior, she worked at Oracle, Zendesk and Riverbed Technology managing the marketing automation systems. Sun received her MBA Degree from Santa Clara University’s Leavey School of Business. Sun likes giving back to her community too, by volunteering at the YMCA of Silicon Valley with their Project Cornerstone Reading Program.


 

There are so many more influential women in marketing operations. Who else would you add to the list? Comment below!

 

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