The Importance of B2B Social Selling

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask...
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The 2018 State of Account-Based Marketing in 2019

Account-based marketing (ABM) is growing in popularity among sales and marketing professionals who...
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How Sales and Marketing can use Technographic Data

Wouldn’t it be great if you could just get a list of the companies that already have the...
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How Marketing and Sales Teams can Use Firmographic Data

When it comes to identifying individual prospects, one of the best places to start is by...
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The High Costs of an Ineffective Data Strategy

It’s a direct mailer’s worst nightmare: when data is not only outdated, it’s...
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Legacy vs. Modern Data Providers

When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
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What is Engagement?

When it comes to the EverString go-to-market formula, FIRE, Engagement is what marketers and...
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How to Align Sales and Marketing with ABM or FIRE

In the traditional method of operations, most companies work to garner as many marketing qualified...
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Does ABM Put Sales in Charge of Marketing?

The relationship between marketing and sales can often be described as. . . well, competitive. And...
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