8 Data and Business Analytics Leaders to Watch

At EverString, our very lifeblood is data. Everything we do for our customers is based on this...
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5 Ways to Stay Productive While Working From Home

Working from home is tough. There are so many temptations, so many things that demand your...
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4 Ways You Can Tell if You’re a Marketing Badass

I’m sure you can think of at least one “Marketing Badass” you’ve...
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How to Improve Direct Mail with Modern Data

In this digital era of marketing—email, SEM, social media, display advertising—you might wonder...
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SiriusDecisions Summit 2019 – A Discussion with FedEx, Capital One, and Oracle

How Leaders from FedEx, Capital One, and Oracle Use Modern Data To Power Enterprise Sales and...
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What the M&M Duels can teach us about A/B Testing

A few years ago, there was a funny story going around the Internet by a guy who said he would find...
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People Do Business With People They Know, Like, and Trust

It’s a popular saying in business circles, but it holds true: People do business with people...
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The 4 Must-Dos for 2019 Marketing Budget Planning

For some of you, the fiscal year started in January. For others, it’s February. And still...
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SalesTech Interview With Matt Amundson

Full excerpt from an interview with Matt Amundson, VP of Marketing at EverString. This interview...
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