Top Five Marketing Books of 2018

Last year was a rough year for marketing books. In some ways, it seems like everything that needs...
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Going Beyond Luck and Timing: Aidas Dirse, Sales & Marketing Operations at Vena

Vena Solutions provides a cloud-based financial planning and analysis (FP&A) solution that...
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Top 3 Marketing Lessons from Netflix’s Bird Box

Before it became the most talked-about movie on Netflix and a viral (yet dangerous) Internet...
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Why Marketers Should Celebrate National Thesaurus Day

January 18 is National Thesaurus Day, which is a wonderful (splendid, magical, magnificent, happy)...
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Top 10 Words to Avoid in Email Subject Lines

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within...
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Top Five Holiday Movies for Marketers

We’re smack in the middle of the Christmas, Hanukkah, and Kwanzaa seasons, and holiday movies...
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Using AI to Understand the B2B Buyer’s Journey

There are essentially three stages to any buyer’s journey – Awareness, Consideration, and...
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When You Look At Your Funnel, Are You Looking Too Myopically?

Let me start off by saying, this isn’t another blog article advocating the transition to...
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5 Reasons to Introduce FIRE at Your Company

For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
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