How EverString uses Artificial Intelligence

We’ve learned from the Pareto Principle, or the 80/20 rule, that the majority of our business...
Read More

What is Recency?

We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
Read More

How Intent Data Reveals the Bigger Picture

Sometimes marketing can feel like a shot in the dark, as if you’re looking at some data and just...
Read More

Does the Data Ever Lie?

Sometimes people in the analytics world make it sound like data is the irrefutable word of an...
Read More

Predictive Scoring Failures and Lessons Learned

Predictive scoring is a tool that marketers and sales associates often use to analyze whether a...
Read More

Why I joined EverString (And other reasons to jump on launching rockets)

  The big difference between rockets and airplanes is that while both fly, only one has the...
Read More