Using the FIRE Dashboard

When it comes to harnessing the power of EverString and the FIRE methodology, you have a couple of...
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Are There Degrees of Intent?

It’s hard to find many yes-or-no emotional states and decisions in people. When you ask...
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How to Customize Your Content Using Intent

If people are doing online research for a product or solution that you offer, but you don’t...
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How Intent Data Reveals the Bigger Picture

Sometimes marketing can feel like a shot in the dark, as if you’re looking at some data and just...
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Does the Data Ever Lie?

Sometimes people in the analytics world make it sound like data is the irrefutable word of an...
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How to Set Lead Generation on FIRE

Marketers are always eager to try some new acronym or acrostic to describe their process, formula...
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How to Use Intent Data To Target Your Content Marketing

How do you know what people are searching for on the Internet? There are plenty of tools you can...
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Why Should I Care About Fit & Intent?

When it comes to promoting your business and increasing the number of leads into your sales funnel,...
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What are Fit and Intent?

As marketing automation has grown and become the normal way of reaching customers, people have...
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