Welcome to the Account-Based Marketing section of our blog. Account-Based Marketing (ABM) can be defined as a coordinated marketing and sales effort to engage and convert a specific set of target accounts.
Here you can find resources and information on how to align your revenue teams around target accounts instead of individual leads. Because even the best lead won’t buy your product if she’s not at a company that is a good fit!
Blogs in this section are about account-based marketing best practices and how to use your predictive marketing platform to implement ABM in your organization.