The Difference Between Legacy and Modern Data Platforms

In this video, I’ll break down the differences between “Legacy” data vendors and “Modern”...
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How EverString uses Artificial Intelligence

We’ve learned from the Pareto Principle, or the 80/20 rule, that the majority of our business...
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Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
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Are There Degrees of Intent?

It’s hard to find many yes-or-no emotional states and decisions in people. When you ask...
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How to Customize Your Content Using Intent

If people are doing online research for a product or solution that you offer, but you don’t...
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Does the Data Ever Lie?

Sometimes people in the analytics world make it sound like data is the irrefutable word of an...
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How to Set Lead Generation on FIRE

Marketers are always eager to try some new acronym or acrostic to describe their process, formula...
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What are Fit and Intent?

As marketing automation has grown and become the normal way of reaching customers, people have...
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5 Ways to Execute Agile Marketing and Stay Sane

Every B2B marketing team needs to be agile (and I mean agile in the primary definition of the word...
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