Flex Your Fit Data In A Surprising New Way – Intent Data Astronaut Training: 102
Intent data is a powerful account-based selling tool. But if you misread the information, you risk...
Read MoreLegacy vs. Modern Data Providers
When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
Read MoreWhen You Look At Your Funnel, Are You Looking Too Myopically?
Let me start off by saying, this isn’t another blog article advocating the transition to...
Read More5 Reasons to Introduce FIRE at Your Company
For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
Read MoreUsing Fit & Intent to Reduce Your Cost of Acquisition
Imagine having a little bird in your ear telling you which accounts you should run your marketing...
Read MoreBad Data Sucks! Why You Need Accuracy and Coverage
Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
Read MoreWhat is Recency?
We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
Read MoreWhy Should I Care About Fit & Intent?
When it comes to promoting your business and increasing the number of leads into your sales funnel,...
Read MoreWhat are Fit and Intent?
As marketing automation has grown and become the normal way of reaching customers, people have...
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