Flex Your Fit Data In A Surprising New Way – Intent Data Astronaut Training: 102

Intent data is a powerful account-based selling tool. But if you misread the information, you risk...
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Legacy vs. Modern Data Providers

When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
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When You Look At Your Funnel, Are You Looking Too Myopically?

Let me start off by saying, this isn’t another blog article advocating the transition to...
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5 Reasons to Introduce FIRE at Your Company

For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
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Using Fit & Intent to Reduce Your Cost of Acquisition

Imagine having a little bird in your ear telling you which accounts you should run your marketing...
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Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
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What is Recency?

We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
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Why Should I Care About Fit & Intent?

When it comes to promoting your business and increasing the number of leads into your sales funnel,...
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What are Fit and Intent?

As marketing automation has grown and become the normal way of reaching customers, people have...
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