Pre-Launch Checklist To Send Your Sales Into The Stratosphere!

Now that you understand how fit and intent data work together to fuel a strategic marketing...
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Intent Data Astronaut Training: 103

A long time ago, in a galaxy far far away… (Umm… actually, it was a week ago, and it was on...
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Flex Your Fit Data In A Surprising New Way – Intent Data Astronaut Training: 102

Intent data is a powerful account-based selling tool. But if you misread the information, you risk...
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Intent Data Astronaut Training: 101

Much like the universe itself, customer data is a vast macrocosm of information, seemingly...
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Optimize Digital Ads with Intent Data

Traditional digital advertising is a great way to attract new prospects to your website, but it can...
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Legacy vs. Modern Data Providers

When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
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When You Look At Your Funnel, Are You Looking Too Myopically?

Let me start off by saying, this isn’t another blog article advocating the transition to...
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5 Reasons to Introduce FIRE at Your Company

For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
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Using Fit & Intent to Reduce Your Cost of Acquisition

Imagine having a little bird in your ear telling you which accounts you should run your marketing...
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