Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
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What is Recency?

We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
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Why Should I Care About Fit & Intent?

When it comes to promoting your business and increasing the number of leads into your sales funnel,...
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What are Fit and Intent?

As marketing automation has grown and become the normal way of reaching customers, people have...
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