How Marketing and Sales Teams can Use Firmographic Data

When it comes to identifying individual prospects, one of the best places to start is by...
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The High Costs of an Ineffective Data Strategy

It’s a direct mailer’s worst nightmare: when data is not only outdated, it’s...
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The 4 Must-Dos for 2019 Marketing Budget Planning

For some of you, the fiscal year started in January. For others, it’s February. And still...
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What Modern Data Looks Like in CRM

In this video, I’ll go inside our Salesforce CRM to show you how our revenue teams utilize...
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Legacy vs. Modern Industry Classification

In this video, I’ll break down the difference between legacy and modern industry...
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The Difference Between Point-in-Time Data and Live Data

In this video, I’ll break down the difference between point-in-time data and live...
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The Difference Between Data and Insights

In this video, I’ll break down the differences between data and insights. Data points are static...
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Legacy vs. Modern Data Providers

When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
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The Importance of Account Matching

In this video, I’ll break down the importance of account matching for data cleanliness. While...
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