The Importance of Account Matching

In this video, I’ll break down the importance of account matching for data cleanliness. While...
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Making Sense of Data Indicators

In this video, we’ll discuss indicators derived from Modern Data providers. Legacy data providers...
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Using AI to Understand the B2B Buyer’s Journey

There are essentially three stages to any buyer’s journey – Awareness, Consideration, and...
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The Difference Between Legacy and Modern Data Platforms

In this video, I’ll break down the differences between “Legacy” data vendors and “Modern”...
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