What the M&M Duels can teach us about A/B Testing

A few years ago, there was a funny story going around the Internet by a guy who said he would find...
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The 2018 State of Account-Based Marketing in 2019

Account-based marketing (ABM) is growing in popularity among sales and marketing professionals who...
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How Marketing and Sales Teams can Use Firmographic Data

When it comes to identifying individual prospects, one of the best places to start is by...
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Five Must-Attend B2B Conferences in 2019

You can only read so many blog articles and attend so many webinars before you start hearing the...
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People Do Business With People They Know, Like, and Trust

It’s a popular saying in business circles, but it holds true: People do business with people...
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The High Costs of an Ineffective Data Strategy

It’s a direct mailer’s worst nightmare: when data is not only outdated, it’s...
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The 4 Must-Dos for 2019 Marketing Budget Planning

For some of you, the fiscal year started in January. For others, it’s February. And still...
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How to Plan and Execute a Successful Trade Show

Last March, I left my comfortable role at a large enterprise company to take on a bigger position...
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Top Five Marketing Books of 2018

Last year was a rough year for marketing books. In some ways, it seems like everything that needs...
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