Flex Your Fit Data In A Surprising New Way – Intent Data Astronaut Training: 102

Intent data is a powerful account-based selling tool. But if you misread the information, you risk...
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What Dan Cobley’s Marketing & Physics TED Talk Taught Us About Demand Generation

Inspired by Google’s former VP of Brand Solutions, Dan Cobley’s 2010 TED Talk, we realized...
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Intent Data Astronaut Training: 101

Much like the universe itself, customer data is a vast macrocosm of information, seemingly...
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8 Data and Business Analytics Leaders to Watch

At EverString, our very lifeblood is data. Everything we do for our customers is based on this...
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5 Ways to Stay Productive While Working From Home

Working from home is tough. There are so many temptations, so many things that demand your...
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4 Ways You Can Tell if You’re a Marketing Badass

I’m sure you can think of at least one “Marketing Badass” you’ve...
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How to Improve Direct Mail with Modern Data

In this digital era of marketing—email, SEM, social media, display advertising—you might wonder...
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SiriusDecisions Summit 2019 – A Discussion with FedEx, Capital One, and Oracle

How Leaders from FedEx, Capital One, and Oracle Use Modern Data To Power Enterprise Sales and...
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What the M&M Duels can teach us about A/B Testing

A few years ago, there was a funny story going around the Internet by a guy who said he would find...
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