The Difference Between Point-in-Time Data and Live Data

In this video, I’ll break down the difference between point-in-time data and live...
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Top 10 Words to Avoid in Email Subject Lines

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within...
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Using Direct Mail for Deal Acceleration

In this video we’ll discuss timing when it comes to direct mail campaigns. Oftentimes...
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The Difference Between Data and Insights

In this video, I’ll break down the differences between data and insights. Data points are static...
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Legacy vs. Modern Data Providers

When it comes to data providers, there are SO many to choose from. But amongst the sea of choices,...
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Authenticity in Go-To-Market Teams

In this video we’ll discuss authenticity for sales, sales development and marketing when it comes...
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The Importance of Account Matching

In this video, I’ll break down the importance of account matching for data cleanliness. While...
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Top Five Holiday Movies for Marketers

We’re smack in the middle of the Christmas, Hanukkah, and Kwanzaa seasons, and holiday movies...
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The Importance of Swim Lanes in Marketing, Sales, and Sales Development

In this video, we’ll discuss swimlanes — the way to think about messaging coming from...
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