Making Sense of Data Indicators

In this video, we’ll discuss indicators derived from Modern Data providers. Legacy data providers...
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Using AI to Understand the B2B Buyer’s Journey

There are essentially three stages to any buyer’s journey – Awareness, Consideration, and...
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Operationalizing Account-Based Marketing using Modern Tools

In this video, I’ll break down how to use a combination of Fit and Intent, account-based ads,...
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The Difference Between Legacy and Modern Data Platforms

In this video, I’ll break down the differences between “Legacy” data vendors and “Modern”...
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When You Look At Your Funnel, Are You Looking Too Myopically?

Let me start off by saying, this isn’t another blog article advocating the transition to...
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5 Reasons to Introduce FIRE at Your Company

For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
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What is Engagement?

When it comes to the EverString go-to-market formula, FIRE, Engagement is what marketers and...
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How to Align Sales and Marketing with ABM or FIRE

In the traditional method of operations, most companies work to garner as many marketing qualified...
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Does ABM Put Sales in Charge of Marketing?

The relationship between marketing and sales can often be described as. . . well, competitive. And...
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