The Difference Between Legacy and Modern Data Platforms

In this video, I’ll break down the differences between “Legacy” data vendors and “Modern”...
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When You Look At Your Funnel, Are You Looking Too Myopically?

Let me start off by saying, this isn’t another blog article advocating the transition to...
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5 Reasons to Introduce FIRE at Your Company

For the last couple of months, we’ve talked about how to use Fit, Intent, Recency, and...
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What is Engagement?

When it comes to the EverString go-to-market formula, FIRE, Engagement is what marketers and...
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How to Align Sales and Marketing with ABM or FIRE

In the traditional method of operations, most companies work to garner as many marketing qualified...
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Does ABM Put Sales in Charge of Marketing?

The relationship between marketing and sales can often be described as. . . well, competitive. And...
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Using Fit & Intent to Reduce Your Cost of Acquisition

Imagine having a little bird in your ear telling you which accounts you should run your marketing...
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How EverString uses Artificial Intelligence

We’ve learned from the Pareto Principle, or the 80/20 rule, that the majority of our business...
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Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
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