Does ABM Put Sales in Charge of Marketing?

The relationship between marketing and sales can often be described as. . . well, competitive. And...
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Using Fit & Intent to Reduce Your Cost of Acquisition

Imagine having a little bird in your ear telling you which accounts you should run your marketing...
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How EverString uses Artificial Intelligence

We’ve learned from the Pareto Principle, or the 80/20 rule, that the majority of our business...
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Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
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What is Recency?

We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
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The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is more than just a buzzword these days, it’s the standard...
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Q&A: The Secret Behind Snowflake Computing’s ABM Success

A Q&A With Snowflake Computing’s Daniel Day (Part 2 of 2)   Planning ABM is one...
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Using the FIRE Dashboard

When it comes to harnessing the power of EverString and the FIRE methodology, you have a couple of...
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Are There Degrees of Intent?

It’s hard to find many yes-or-no emotional states and decisions in people. When you ask...
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