Bad Data Sucks! Why You Need Accuracy and Coverage

Data quality has wide-reaching effects on a business’ sales and marketing efforts. Working...
Read More

What is Recency?

We’ve talked a lot about Fit and Intent on our blog, but we really haven’t talked about...
Read More

The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is more than just a buzzword these days, it’s the standard...
Read More

Q&A: The Secret Behind Snowflake Computing’s ABM Success

A Q&A With Snowflake Computing’s Daniel Day (Part 2 of 2)   Planning ABM is one...
Read More

Using the FIRE Dashboard

When it comes to harnessing the power of EverString and the FIRE methodology, you have a couple of...
Read More

Are There Degrees of Intent?

It’s hard to find many yes-or-no emotional states and decisions in people. When you ask...
Read More

How to Customize Your Content Using Intent

If people are doing online research for a product or solution that you offer, but you don’t...
Read More

How Intent Data Reveals the Bigger Picture

Sometimes marketing can feel like a shot in the dark, as if you’re looking at some data and just...
Read More

Does the Data Ever Lie?

Sometimes people in the analytics world make it sound like data is the irrefutable word of an...
Read More