Predictive Marketing

Predictive Marketing

Predictive marketing analyzes a variety of data from your own database and external sources to create an ideal customer model that identifies accounts that are most likely to become customers in the future. Predictive marketing platforms, like EverString, have functionality that includes predictive demand generation, predictive scoring, and predictive ad targeting.

Blogs in this section discuss everything predictive marketing. Learn how to define predictive marketing, what it means for your business, and how to utilize it to grow revenue and close deals faster.