Account and Lead Scoring
Scoring your accounts and leads is an important part of prioritizing incoming prospects for sales. Through lead scoring and account scoring, you can easily tell your sales team who is hot and who is not, so they can spend more time selling and less time prospecting.
Blogs in this section center around lead scoring and account scoring. We write about everything from a lead’s engagement with your brand to how you can use that interaction data to optimize your sales and marketing efforts. Account scoring and lead scoring also play an important part of accelerating deals with your predictive marketing platform.