Ways to Communicate with Prospects

In this video, I’ll highlight the three common channels SDRs use to prospect — email,...
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Personalizing Video Outreach

In this video, I’ll break down using video as a part of your sales development cadence. Including...
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THE Most Data-Driven Sales Development Process in the World

In my short three and a half year career in the sales development world I have observed that, for...
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How to Write a Strong Subject Line for Prospecting

In this video, I’ll break down how to use LinkedIn to write a strong email subject line for...
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Ask a Prospect for Time. Now!

In this video, I talk about one of my biggest frustrations with sales development — the call...
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Using Fit & Intent to Reduce Your Cost of Acquisition

Imagine having a little bird in your ear telling you which accounts you should run your marketing...
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How EverString uses Artificial Intelligence

We’ve learned from the Pareto Principle, or the 80/20 rule, that the majority of our business...
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The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is more than just a buzzword these days, it’s the standard...
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How Intent Data Reveals the Bigger Picture

Sometimes marketing can feel like a shot in the dark, as if you’re looking at some data and just...
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