The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is more than just a buzzword these days, it’s the standard...
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How Intent Data Reveals the Bigger Picture

Sometimes marketing can feel like a shot in the dark, as if you’re looking at some data and just...
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Predictive Scoring Failures and Lessons Learned

Predictive scoring is a tool that marketers and sales associates often use to analyze whether a...
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TOPO Summit ’18 – Another Great Year for ABM

  Last week more than 1500 sales and marketing professionals made the trek down to Pier 27 in...
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How to purge your team’s pipeline of bad-fit deals

Why salespeople sell internally   Has a rep ever tried to convince you that a bad account was...
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What exactly are teams supposed to do with intent data?

In sales and marketing, intentions matter   Like so many buzzwords, it’s hard to know what...
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How to make deals happen with one-tenth the effort

Jiu Jitsu is like sales   On a graffiti-streaked avenue south of Market Street in San...
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Getting Rid of ‘Blind Spots’ in Ops

In order to succeed at Marketing or Sales Ops, you need to be both agile and disciplined. The...
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