Nailing down an account-based strategy takes a lot of moving parts, but it’s one of the functionalities that makes EverString uniquely suited for sales. That’s why when we had the opportunity to start a business relationship with Mike Villalobos, VP of Sales at FuelX, we were eager to learn about how the EverString Audience Platform could bolster a pioneer in the burgeoning world of next generation video advertising.
Mike has hit the ground running since he started at FuelX less than a year ago. In that short amount of time, he’s made quick changes to how FuelX approaches revenue challenges. Specifically, he’s restructured they way they approach small business and mid-market clients with an innovative business plan around video advertising, and it’s paid off in a big way already with stunning 300 percent YoY growth.
FuelX has a platform that can track and source video with multi-touch attribution — a game changer for marketers who are trying to better understand the customer journey through video. For the most part, it’s usually difficult to see how successful video campaigns are for companies, so FuelX solves a big pain point when planning video marketing strategies and campaigns. In addition to the power of video, disruption is a big part of Mike’s mantra and approach to marketing.
“I love shaking things up,” he said.
Making the Best Use of Your Time in Sales
Mike is fascinated with the psychology behind sales, which has led him to an interesting take in sales philosophy and methodology. At the end of the day though, he likes to take a practical approach to the way he approaches new prospects.
“You don’t have to sell to everyone you pitch to … if it’s not a good fit, it’s not a good fit.” he explained. In the end, the numbers only tell part of the story. For Mike, making the most of your time is important for both you and your prospects, as well as future business relationships.
Making the EverString Connection for an Account-Based Strategy
Everything about video is pointing to the future of content, but metrics weren’t exactly illustrating its potential for Mike. Despite this, it’s clear that video is becoming a tool that pretty much every marketer needs in a digital age when they are driving an account-based strategy. That’s why Mike needed a platform that could help him connect the dots and solve customer challenges.
“EverString took the legwork out of building an account-based strategy,” Mike explained. He also went on to say that EverString’s Audience Platform allowed him to qualify accounts and break them down by day, making his prospecting plan streamlined and organized.
EverString also allowed Mike to understand his audience in a data-driven way that took less time. In 10 minutes, he was able to build a model out to get get a deeper sense of his growth goals. It may be a numbers game with video ad tech, but with EverString’s platform Mike can take in all of the components he needs to approach video marketing strategy in a thoughtful way — and at scale.