We are very excited to announce the nominees and top 10 finalists for EverString’s Discovery Awards, an award honoring emerging women marketers in tech and the groundbreaking contributions they’re making to the marketing space.
It was very difficult to decide on our finalists for this award. We had over 50 incredible submissions, making this decision incredibly difficult! Thank you to all of those who submitted nominations for your fellow marketers.
For our finalists, we focused on leadership, innovations, creativity, passion, and results! Without further ado, here are your top 10 finalists for the Discovery Awards along with the nominees!
We will be announcing the winners on August 30th in San Francisco during an awards ceremony at the restaurant La Mar. The winners will be joined by a panelist of esteemed women marketers in technology including Corinne Sklar, CMO of Bluewolf/IBM, Maria Pergolino, SVP of Marketing at Apptus, and Charm Bianchini, Senior Director of Enterprise Marketing at Marketo.
Registration is now open for the event! Save your spot as space is limited.
Top 10 Finalists (listed alphabetical by last name)
Shalin Bhandari: Marketing Operations at Eventbrite
Shalin works cross-functionally to find and implement new functionality to the EventBrite site. From coming up with brand-new features, to implementing technology, to measuring success, Shalin is always looking for the next best thing. Since joining Eventbrite, Shalin has implemented new A/B testing tools, heat mapping and scroll tracking, video lead capture, new webinar registration pages, fully customizable templates, visual CTAs, new search filters, and full mobile optimization. Thanks to her contributions, Eventbrite has seen a 69% increase in content downloads and a 81% increase in new leads generated.
Lindsay Boyajian: Chief Marketing Officer at Augment
Lindsay joined Augment as the first marketing hire and has grown her team from one to six people across Europe and the US. She’s worked hard to establish augmented reality-as-a-service as a category and a space. Her thought leadership efforts have brought education around augmented reality to buyers everywhere. Not to mention she has brought some major success to Augment–landing customers like Coca-Cola and L’Oreal. Fun fact: Lindsay started her own company during her time at Cornell called WeareverYouGo that helps travelers pack for their trips abroad.
Aya Fawzy: Marketing Manager at Captora
Aya is a one-woman marketing team at Captora and she manages to do it all. She is responsible for coordinating all events, managing all social channels, held accountable for driving demand and moving leads down the funnel, driving co-marketing, and more. We are incredibly impressed by her ability to take on as much as she does as well as she does.
Meghan Gill: Director of Demand Generation & Community at MongoDB
Meghan was the first marketing hire at MongoDB and singlehandedly launched all of their demand gen programs, developer community, and events. Meghan launched the first MongoDB World which hosted 200 developers. The event continues to gain traction. MongoDBWorld hosted 2,000 developers at their 2016 conference.
Leyda Hernandez: Director of Marketing at iSpot.tv // Adjunct Faculty at New York University and General Assembly //Board Member, Trustee at MarketingEDGE
Leyda has taught and developed digital marketing and analytics courses at New York University, TheFashion Institute of Technology, and General Assembly, and also sits on the Board of Trustees for MarketingEDGE, an organization dedicated to developing college students in the field of marketing. In her current role at iSpot.tv, she single-handedly built out her marketing team and helped to revamp sales efficiency and pipeline building.
Emily Hossellman: Marketing Goddess at Centercode
Emily started out as a marketing team of one and expanded it six. Under Emily’s direction, Centercode transitioned from a sales-led organization to a marketing machine. Due to Emily’s leadership, the marketing department is now the company’s primary quality lead generator in the organization. She was also the champion of Centercode’s maternity leave policy and the first to use it.
Cassandra Jowett: Senior Content Marketer at Influitive
Cassandra is absolutely crushing it in her role. She created and defined the category of advocate marketing, has earned two Killer Content Awards, and led the team at Influitive to win the Most Innovative Customer Experience Management Platform. In addition to her incredible impact on Influitive, she is a leader in the community, speaking about advocate marketing at industry events and works on the Diversity Committee at Influitive which proactively engages young women and minorities in STEM to join the company.
Shae Mann: Demand Generation Marketing Manager at Sailpoint
Shae brought modern demand generation to her organization. She drove the adoption of marketing automation, automated lead assignment, and lead scoring, while spearheading the creation and launch of a global targeted display advertising and retargeting campaign. She is in the process of implementing ABM in the organization.
Nikki Nixon: Director at #FlipMyFunnel
Nikki is credited for bringing the well-known #FlipMyFunnel brand to the world. She coordinated six major conferences in less than 16 months with more than 1,800 attendees. Nikki also launched the #FlipMyFunnel VIP Club and Slack Community which has grown to more than 1,000 members. Through Nikki’s efforts, #FlipMyFunnel has become the first community for Account-Based Marketing.
Emily Popson: Senior B2B Marketing Manager at BlackBaud
Emily created a unique and interactive demand generation campaign for Blackbaud Univeristy, a business unit that sells training to organizations using Blackbaud software. To develop this campaign she leveraged a deep tech stack, including but not limited to, Uberflip, SnapApp, Piktochart, Marketo, PerfectAudience, EverString, GoogleAdwords, Influitive, Splash and On24. Emily went on to win a Killer Content Award, Snappy Award and Revvie Award for her efforts around Blackbaud University and helped the sales team exceed quota by 141%. She produces Blackbaud’s new thought leadership podcast that has had more than 10,000 downloads in its first four months!
Nominees (listed in alphabetical order by last name)
Abir AlHelou—We Want Traffic
Natalie Barreda—Point IT
Maddie Cary—Point IT
Analisa Goldblatt— RealMassive
Jamie Mattews—Origami Logic
Olivia Mariani— Fiscal Note
Natasha Ness —LeadMD
Allison Price—OpenStack Foundation
Kaitlyn Shimazaki—Revel Systems