Welcome to the sixth installment of our 6 For 6 Blog Series! This is a series of 6 answers to 6 buzz-worthy questions from leading marketing influencers around the country. This blog features Corinne Sklar, CMO at Bluewolf, an IBM Company and global consulting agency that builds digital solutions designed to create results. Since Corinne was one of our featured panelists at the EverString Discovery Awards that honored emerging, female marketers in tech, we wanted to share her story and career path.
1. What’s one piece of advice you’d give to all emerging female marketers in tech?
To have a voice and bring ideas to the table.
2. Was there anyone who inspired you when you were first starting out in your career?
My great aunt, Dr. Piedad Robertson has been an important influence of mine from a very young age. She’s a very successful and multi-faceted leader – she was on the Gates Foundation board, the head of education for the state of Massachusetts, the president of several community colleges, a single mom at one point, and was an immigrant from Cuba.
3. When you were first starting out, what was your definition of success? Has that definition changed at all over the year?
To be different and build a brand. The definition hasn’t changed, but there’s a lot more bullets now.
4. What was your dream job growing up?
I wanted to be a field journalist for breaking news.
5. What was your first marketing job?
My first job was working for my father’s engineering consulting firm. It taught me strong work ethic and about business early on, and how to put customers first.
6. Who inspires you now?
I get a lot of my inspiration from the art world. I’m actually on the board of Alonzo King LINES Ballet in San Francisco. I think that the creative arts are an incredible resource to find that entrepreneurial, creative vision.
Attending DreamForce 16? Join Corinne and team Bluewolf – the exclusive DreamForce experience partner!
6 for 6 profile: Corinne Sklar leads the global marketing organization at Bluewolf and launched the award-winning corporate initiative, #GoingSocial, that dramatically increased Bluewolf’s internal and external global collaboration. She is a frequent contributor to the Guardian UK and a founding member of The Women Innovators Network, a global network that celebrates and supports female leaders who are driving business success. Additionally, Corinne is an active entrepreneur and encourages women’s leadership in Silicon Valley.