Yesterday, we announced availability of the EverString Audience Platform and this morning we couldn’t be happier to announce that we have deepened our partnership and integration with Marketo. This is a match made in heaven and makes sense for us, for them, but most importantly, for our customers. It is peanut butter and chocolate…it is DJ Jazzy Jeff and the Fresh Prince.
This next level partnership tightens our relationship and brings the unique predictive capabilities to identify and segment groups of customers with Marketo’s Engagement Marketing Platform. Using the EverString and Marketo combination allows marketers to reliably expand existing audiences and increase coverage for campaigns and programs. For instance, when running an ad campaign using Marketo Ad Bridge data, you can take audiences of all sizes and expand them to cast a wider net, effectively reaching more new accounts.
To demonstrate how this works we created a small video that shows how easy it is to integrate the two solutions. Check it out.
Next week at Summit
We are excited to get to Las Vegas and celebrate all of this great news at Marketo Summit. Don’t miss the party of the season, EverString’s Summer Anthem featuring DJ Jazzy Jeff and DJ Roger Gangi Tuesday night 5/10. Register here. And come visit us at EverString booth 306!