San Mateo, Calif. – March 30, 2016 – EverString, the fastest-growing predictive marketing SaaS company, today announced that its artificial intelligence-powered platform is now integrated with Microsoft Dynamics CRM Online. The new integration empowers users to optimize the prospect-to-customer journey by enabling sales and marketing teams to prioritize existing prospects and also identify net new, high-quality prospects using the power of predictive marketing.
“Predictive Marketing is quickly becoming an integral piece of an intelligent customer engagement solution and we are excited to offer this powerful technology through our partnership with EverString,” said Jujhar Singh, general manager, Microsoft Dynamics CRM. “With EverString’s predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts.”
Delivered as a SaaS platform, the EverString integration provides marketers with the ability to analyze and validate their entire addressable market of prospects, then proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals. EverString’s predictive marketing technology leverages applied data science, machine learning and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers existing in a user’s instance of Microsoft Dynamics CRM Online. This results in a highly accurate model of the ideal customer, which is then applied against the entire prospect database so that the EverString priority score can be assigned and surfaced to the sales and marketing teams.
“We are thrilled to join the Microsoft Dynamics ecosystem and extend the benefits of our platform to its roster of world-class users to help them increase conversions and boost revenue,” said Vincent Yang, CEO of EverString. “Our holistic approach to predictive marketing addresses the entire prospect-to-customer journey, and aligns perfectly with Microsoft’s commitment to providing users with personalized, intelligent customer engagement.”
For more information on how organizations can use EverString on the Microsoft Dynamics CRM platform, please visit www.everstring.com
EverString helps build new pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies a company’s ideal customer profile, and then finds the prospects that best fit that profile, both inside and outside the existing pipeline. EverString’s SaaS platform provides Predictive Scoring, Predictive Demand Generation and Predictive Ad Targeting, empowering marketers with the full potential of predictive analytics and applied data science. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.