Joint solution uses EverString Audience Platform and Marketo Ad Bridge to help marketers identify potential buyers and expand audiences
San Mateo, Calif. – May 4, 2016 – EverString, the fastest-growing predictive marketing SaaS company, today announced that they have extended their partnership and integration with Marketo, Inc., to help customers use big data to segment their leads and accounts. By combining both companies’ powers of predictive and engagement marketing, the segmentation capability of EverString Audience Platform is now integrated directly with Marketo Ad Bridge to help marketers expand their audiences and find new customers.
This integration will be available via Marketo LaunchPoint®, the most complete ecosystem of best-of-breed solutions available for marketers.
“With our recent release of EverString Audience Platform, EverString has once again led innovation within the predictive marketing category. We are excited that Marketo recognized the value of our unique approach and has partnered with us to make this capability easily available for their customers and prospects,” said J.J. Kardwell, President and Co-founder of EverString. “Our B2B customers are gaining significant value from the ability to identify the group of prospects that best aligns with each of their products, territories and campaigns, and then use applied data science to expand this into a larger predictive segment including net new prospects which were not in their pipeline but which should be.”
EverString, when used in conjunction with Marketo’s Engagement Marketing Platform, creates a predictive front end that allows marketers to use data to objectively identify target account segments and ingest net new, highly relevant accounts and contacts. This enables marketers to reliably expand existing audiences to increase coverage for campaigns and programs. For instance, when running an ad campaign using Marketo Ad Bridge data, they can take audiences of all sizes and expand them to cast a wider net, effectively reaching more new accounts.
“We are excited to see EverString’s continued innovation in the Marketo LaunchPoint partner ecosystem,” said Mike Stocker, Senior Director of Product Solutions and Innovation at Marketo. “This integration allows Marketo customers the ability to combine rich Ad Bridge data with EverString’s predictive technology to dramatically grow audiences and ultimately deliver more new customers.”
EverString is a Platinum sponsor of the Marketing Nation® Summit, taking place May 9-12, 2016, at the MGM Grand in Las Vegas. Bringing together over 6,000 attendees from around the globe, the conference features thought leadership, educational sessions, workshops and trainings that empower marketers of every level to succeed in today’s digital era. Interested marketers can see live demonstrations of the integrated solutions at EverString booth P306 in the Summit Expo Hall.
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.