SAN MATEO, CA – October 13, 2015 – After launching its platform and rising to become the largest and fastest-growing predictive marketing SaaS company within just 15 months, EverString today announced the closing of a $65 million financing to accelerate growth. The financing includes new Series B equity and debt. Lightspeed Venture Partners led the Series B, with participation from return investors Sequoia Capital and IDG Ventures as well as new investors, including Lakestar.
The EverString platform helps B2B companies identify their best customer prospects through data science, artificial intelligence and predictive analytics. Its platform intelligently scores new and existing sales prospects, and also finds completely new prospects outside the funnel. With the introduction today of the company’s newest product, EverString Predictive Ad Targeting [LINK], B2B customers can now achieve even more control over the top of their funnel. The company is led by co-founders Vincent Yang, J.J. Kardwell and Chao Wang.
“While the marketing technology sector has grown significantly in recent years, there are very few companies that offer more than just niche, point solutions,” said Peter Nieh, partner at Lightspeed Venture Partners. “EverString is unique, in that it offers a platform instead of a tool, and at a relatively early stage, the company has already achieved significant traction. Lightspeed led both the Series A and the Series B for EverString, because of the company’s pace of innovation, exceptional team and rapid success with customers ranging from the Fortune 50 to high-growth startups.”
According to the CMO Council [link] 67 percent of CMOs believe that new marketing technologies are essential or very important to overall marketing performance and effectiveness, but many struggle with where to allocate their investments and how to manage multiple solutions. With EverString, marketing leaders no longer have to endure heavy integration cycles or the limitations of old-school demand generation methods. Instead, EverString offers the first predictive marketing platform that enables B2B companies to proactively identify their ideal audience and then apply this information across the entire prospect-to-customer journey. With EverString Audience Selection, B2B companies can analyze and validate their entire addressable market of prospects, and then proactively target the ideal audience based on more than 20,000 external signals combined with data from internal CRM and marketing automation systems.
“EverString is an innovative platform that makes the promise of predictive marketing a reality,” said Debbie Jo Severin, vice president of marketing at 8×8. “While there are a handful of options in the market for ‘predictive’ solutions, EverString approaches the problem holistically across the entire customer journey. Most alternatives focus only on lead scoring, and even fewer can produce results in a matter of days. We saw rapid [results] after deploying EverString, and this is just the beginning of the transformation of our funnel.”
More EverString News: New Predictive Ad Targeting for B2B Product; Research Study Pinpoints Gaps Between Martech’s Haves and Have Nots
In separate press releases today, EverString introduced a new Predictive Ad Targeting product which enables B2B marketers to convert anonymous intent signals into an engaged prospect, and to proactively identify and target ideal audiences outside of their existing pipeline. The company also unveiled results from a new industry research survey that highlights the widening gap between companies that are still using older demand generation tools and those that are using predictive marketing technologies. [link]
EverString helps build new pipeline and increase conversion rates with the only account-based, full lifecycle, predictive platform for B2B sales and marketing. The EverString Decision Platform identifies a company’s ideal customer profile, and then finds the prospects that best fit that profile, both inside and outside the existing pipeline. EverString’s SaaS platform provides Predictive Scoring, Predictive Demand Generation and Predictive Ad Targeting, empowering marketers with the full potential of predictive analytics and applied data science. EverString is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, IDG Ventures and Lakestar. For more information, visit www.everstring.com.