As a young female marketer in technology, I understand how hard it can be to break into the field. But even more than that, how hard it can be to find your niche and blaze that path of success you know you’re capable of.
That’s why I was pretty excited when EverString decided to create the Discovery Awards. If you haven’t heard yet, the Discovery Awards is all about finding that kick @$$ female marketer in technology with 8 years of experience or less who is the next rising star. You can read more about it here.
And even though I’m not eligible for the awards (being an EverString employee), it’s a cool experience to be part of something that you know is going to help the next up and coming female marketer. So when brainstorming how the team wanted to approach this from a campaign and demand gen perspective, I was so excited at the idea of a Spotify playlist filled with songs from female singers who have truly made a name for themselves. There are more than 70 songs on here. From Beyoncé (#QueenBey), to Shania Twain, to Spice Girls (I was always Sporty Spice), to Aretha Franklin, the team and I covered our bases.
While all of the songs are sure to put you in the ultimate #GirlPower mood, below are my top 5 suggested songs to listen to when nominating the rockstar female marketer in your life:
Beyoncé – Run the World (Girls)
Okay, I’m just going to get this one out of the way first. Say what you want about whether or not she writes her own music, Beyoncé has become the mold for this generation’s female empowerment. She commands attention, knows her worth, and encourages her fans to know theirs too. She raised her glass to us college grads, now let’s raise a glass to her!
Katy Perry – Firework
This song always brings me to tears. There, I said it, and I’m not ashamed. While Katy is no Beyoncé, the overall empowerment of this song is undeniable. It can be hard being a female in the business world but even more so when you’re just starting out and you’re not quite sure what direction you want to take. Believe me, I’ve been there. But once you find it, there will be no stopping you.
Alicia Keys – Girl On Fire
Alicia Keys exploded on the scene in the early ’00s and hasn’t stopped. Each new single explores her creative and artistic depth and while Girl On Fire is simplistic in its lyricism, its message of a girl who won’t give up and can’t be stopped is great for anyone to hear who thinks they can’t do it. Your head is in the clouds, girl, but that’s okay, because you’re on fire.
Sara Bareilles – Brave
Let’s be honest here: starting out a new career can be scary. I remember being so nervous my first few weeks at my first job. What is a VAR? How do I measure whether the company Twitter is successful? Marketo? Did they mean to spell ‘market’? Once that wore off, I knew I could do this and I knew that I could do it well. Sara encourages listeners to not be afraid, to embrace their fears, and fight through them. Everybody’s been there, ladies. Be brave and bold.
Gloria Gaynor – I Will Survive
Okay, I know this song is technically about an ex-boyfriend who tries to crawl back into Gloria’s life, but let’s just ignore that for a second because all that matters is the title. No matter how hard it may seem, no matter how confused and overwhelmed you may feel as you start your career, Gloria wants you to know that you will survive.
Check out the full Spotify playlist and let me know if you think we’ve missed any songs on Twitter: @leti_rodriguez.
Good luck on your submissions!