Marketers are feeling a lot of pressure to meet consumer demand for more personalized and relevant marketing and advertising. How are marketing leaders dealing with this pressure? By turning to data, and the technology that makes that data useful!
The rise of the data-driven marketer has created a new wave of technology that enables marketers to leverage data to become more focused and efficient in their programs. It turns out that some of these data-obsessed companies happen to be pretty cool! Gartner has just released their 2016 Cool Vendors in Data-Driven Marketing and EverString has made the list!
In this report, Gartner put their research team to the test to find the vendors who provide smart algorithms and other metrics to help data-driven marketers succeed. As the fastest growing predictive marketing solution, EverString has proven that not only are we enabling marketers to be more effective, but we are also pretty cool.
How do you decide which data-driven marketing vendors to check out? Gartner offers some recommendations:
- Determine whether specific areas of your data-driven marketing and analytics programs could benefit from a new solution for data integration, content generation and testing, social insights, or B2B lead generation.
- Investigate marketing data and analytics providers, like EverString, to determine what’s possible and expand your provider consideration set
- Weigh the risks of using new and less established providers, as well as the technical and operational risks of employing less mature technologies, before you buy
- Review your existing data integration and analytics toolsets at least quarterly, since the data-driven provider market changes frequently.
Are you a data-driven marketer on the hunt for new technology to make your marketing more relevant and personalized? Check out Gartner’s 2016 Cool Vendors in Data-Driven Marketing!