This week, we’ll talk about how Google’s ventures into AI went from research projects to moneymakers. We’ll also touch on Salesforce’s biggest event of the year – Dreamforce – and the best parties you can’t miss while you’re there. And, we’ll close it out with an eye-opening survey about account-based marketing and how it’s still clearly skyrocketing with B2B marketers.
Sales Teams Cozy Up to Predictive Analytics
Predictive sales solutions are continuing to prove their value, based on a recent blog post from eMarketer. In fact, according to a July 2017 survey from GumGum referenced in the article, 53% of respondents said they were using predictive analytics to help them drive sales deals, topping the list of tools. It appears these trends show no signs of slowing down, either: eMarketer also referenced a MarketsandMarkets forecast showing that revenue in the predictive analytics sector is expected to hit $4.56 billion in 2017, and a whopping $12.41 billion in 2022.
Google’s Early Bet on AI Pays Off
If there’s one tech giant that’s championed AI from the beginning, it’s Google. And, based on a recent earnings call this week and comments from CEO Sundar Pichai, the company’s efforts into AI research are starting to pay off. Pichai mentioned several ways the company has been using machine learning in their products, and how it’s “helping people get things done in the real world,” according to a recent Inverse post. In fact, 500 million people are now using machine learning in Google Photos to share moments and memories, and over a billion people are using Google Maps to get where they need to go.
Robot Mocks Elon Musk’s Take on AI
High-profile thinkers Elon Musk and Mark Zuckerberg got into a much-publicized debate about AI earlier this year, with Musk sounding the alarm on the need for AI regulations to keep the technology under control. In fact, he referred to it as a “fundamental risk for human civilization,” according to NPR.
Many believed these comments were a bit too paranoid – and a robot recently chimed in on the debate too. According to Newsweek, a robot named Sophia that was modeled after Audrey Hepburn had some “thoughts” of her own. After New York Times columnist Andrew Ross Sorkin asked Sophia if he should be worried about her and AI, she replied that perhaps Sorkin had been listening to Musk a little too closely. She also took a swipe at Hollywood, telling Sorkin that he might be watching too many movies about robot invasions.
Elon Musk was apparently not too amused by the exchange, based on this tweet:
Just feed it The Godfather movies as input. What’s the worst that could happen? https://t.co/WX4Kx45csv
— Elon Musk (@elonmusk) October 26, 2017
It’s clear that the debate about AI’s future is going to continue to be entertaining – even from the most established tech minds in the industry.
Top 5 Best Parties at Dreamforce ‘17
There’s a good chance that if you’re in B2B sales and marketing, you’re probably heading to San Francisco for Salesforce’s biggest event of the year. Dreamforce brings about a lot of opportunities to connect with prospects and colleagues – and it’s no secret that some of the best places to do so are at the many fun Dreamforce parties scattered around the city. We’ve some some research and narrowed down the top 5 parties you can’t miss while you are there – check out our recent blog to bookmark all of them – and bring your dancing shoes.
Report Shows ABM Clearly Has Taken Off
If there’s one trend in B2B that’s gotten tons of buzz in the past year, it’s “account-based everything.” For marketers, it’s clear that the trend is clicking: a recent Demand Gen Report shows that over half of respondents had an ABM strategy in place, and 56% indicated that their ABM efforts were either being tested or in the early stages. Though some trends come and go in B2B, it seems that ABM is going to stick around. Check out our recent blog that dives a little deeper into the Demand Gen report, and how ABM can help jumpstart selling and outreach at your organization.
That’s it for this week’s edition of What’s Trending in B2B! Tune in next week to see the best news stories about sales, marketing, AI and everything in between!