Account-Based Marketing (ABM) is all the rage. If you have been to any B2B marketing trade show in the past four months, almost every keynote and session mentions ABM.
In order to be successful with your ABM strategy, you need to get both your sales and marketing teams fully on board and ready to execute integrated plays. By coordinating your revenue team to be in lock-step with one another as you choose your target accounts, develop your outreach strategy, and deploy various tactics, you can ensure that your ABM plans will be a home run.
At EverString, we think about ABM as a team sport. And since baseball season in full swing, we thought it was a perfect time to release an infographic showing you exactly how to execute ABM as a coordinated team.
In this infographic, learn how to develop your ABM game plan and see which players each role on your team should exemplify. Grab some hotdogs and popcorn as we take you out the ball game–the ABM ball game that is–so you can hit it out of the park with your target accounts.
<a href="https://www.everstring.com/blog/infographic-hit-major-leagues-account-based-marketing-dream-team/"><img alt="[Infographic] Hit The Major Leagues With Your Account-Based Marketing Dream Team" src="https://djhj2fodvb356.cloudfront.net/wp-content/uploads/2016/06/03064230/ABM_Infographic_Final.png" width="100%" /></a><br><p><small>Brought to you by <a href="https://www.everstring.com">Predictive Marketing Software by EverString</a></small>