I’m sure you can think of at least one “Marketing Badass” you’ve encountered in your career–someone who is always ahead of the curve, crushing his/her goals, and saving the day with engaging campaigns. These marketers create diamonds when they face pressure to fill pipeline, gracefully present marketing reports and dashboards, and make it all look easy. How can you tell if you fall into the category of a Marketing Badass? We’ve identified the following 4 qualities:
1. You Are a Data-Driven Nerd
You don’t just know how if your campaigns are performing at the moment. You use tools like Bizible, Marketo, and Salesforce to anticipate marketing’s impact quarters in advance. You can also look back through the history of a marketing organization and pinpoint specific moments where the marketing team made an impact. Through your data-driven prowess, you can tell which audience segments the marketing team should be targeting and which are most likely to close.
2. You Know How to Optimize Your Time and Resources
You are always looking to get the most out of everything you do by identifying the right resources that move the needle. You have a keen understanding of your target audience and will go the extra mile to get their attention. If you have the ability to identify the best-fit accounts to market to at the right time, you are certainly having a huge impact on pipeline and revenue.
3. You Are Creative
When you own a large contribution to company pipeline you need to have a clear understanding of all the channels at your disposal and be innovative in how you use them. You aren’t afraid to try a new approach to reach your audience. You love to A/B test. From direct mail to targeted social advertising, you bring your creativity in your outreach to get the biggest bang for your buck.
4. You Are Essential to The Revenue Team
You are in some ways a sales person at heart. You know that it is stressful to carry a quota and you put in hours and hours of your time making sure that by the time a lead gets to sales, that lead knows exactly how the product will impact their business. You keep a close eye on the sales hand-off, opportunity creation, and know that clear communication between the sales and marketing teams is key to an aligned revenue strategy.
Do you have what it takes to be a Marketing Badass?