We’ve scoured the internet to find some of the best B2B articles of the week. If you’re on a high-growth B2B team, this is your one-stop resource. Here’s a few of our recent favorites and why:
1. The Future of MarTech Will Be More Human
Artificial intelligence won’t replace human intelligence, according to one Huffington Post contributor. AI can actually offload many of the time-consuming tasks for you so that you can focus on the more humanistic side of your workflow – this couldn’t be more relevant to salespeople and marketers!
Read the article here.
2. 6 Reasons Salespeople Win Or Lose a Sale
It never hurts to take a step back and re-analyze your pitch and delivery. Check out these awesome tips from Harvard Business Review – the article touches on everything from dealing with “price sensitive” and “price immune” customers, cutting through bureaucratic tape with prospects and what level of charisma to use in your sales pitch based on industry.
Find out more by clicking here.
3. There’s an AI Storm Brewing Between Google and Microsoft
This is a great breakdown from Android Central about two Silicon Valley giants who are realizing more and more that AI is going to be steering the ship toward innovation for quite awhile. In short, Google has recently made moves with its People + AI Research Initiative (or PAIR) program, which aims to advance the use of AI with the help of Google and outside research facilities. Microsoft also flexed its AI muscle recently with Microsoft Research AI, showing that many leading tech companies are going to be pouring more resources into AI for the foreseeable future.
Read more about these AI advancements here.
4. Ask the Experts: What Will Take AI Capabilities to the Next Level?
AI, though it’s already proving its worth, is still in its beginning stages for most industries. This piece from McKinsey Analytics discusses where AI is at right now, and the endless possibilities it has for the future, including “unsupervised learning,” or essentially, machines being able to make predictions or understand data sets without being directly told what to look for.
Read more about future AI capabilities here.
5. 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM
This is a great piece from Engagio that delves into the ins and outs of the won sales analysis and how it impacts the rising influence of account-based marketing. Engagio offers some tips to “reverse engineer” your process so that you involve cross-departmental teams and go through five key steps of the customer journey with the won sales analysis, like identifying the triggers and events that ultimately convinced them to choose your product.
Read more about Engagio’s take on the Won Sales Analysis for ABM here.
Tune in next week to see what kinds of exciting things are happening in the world of sales, marketing and AI!