In this video, I’ll break down using video as a part of your sales development cadence. Including video in sales development cadences has become quite popular over the last few years, unfortunately not everyone is using them properly. One of the primary benefits of sending video is personalization, so don’t fall into the trap of sending a single video to multiple prospects. Instead, stop and take your time to do some research and include that in the video. Also, if the product or service you sell can be demo’d in 60 seconds or less, include it in your video. Be personal and add value, this is your chance to make a great impression.
“Hey everybody, Matt Amundson here with another Modern Sales Development Tip.
So I get asked all the time, should I be using video as part of my SDR outreach? And I would say, yes. But the thing about video is it needs to be used very specifically. And when I mean specifically, very personally.
If you’re sending videos, you should personalize each video. Products like ViewedIt from Vidyard make it really, really simple to personalize every video that you send.
Do not create one video and send it out to a bulk group of people. I see this all the time, where I’ll receive a video and it says, “Hey Matt, I made this video for you,” and it doesn’t have anything about me, or my company in it.
That’s a surefire way to get somebody really upset.”
Related: For more helpful tips on sales development, check out The Clear and Complete Guide to Account-Based Sales Development.