How Modern Data Improves Direct Mail

Direct mail is a powerful resource, even in this digital age. In fact, a campaign that includes a...
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How To Power Your Go-To-Market Strategy with FIRE

The era of selling on a hunch is over. To thrive today, companies need data-driven insights that...
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The Key Ingredient to Fueling FIRE Strategies in Sales and Marketing

Building a great go-to-market strategy requires B2B companies to have deep insight into their...
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The Intent Data Universe

Like the universe itself, customer data can seem vast. But intent data — a metric that measures a...
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The Demand Generation Marketer’s Guide To Account-Based Marketing Success

Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and...
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Top 4 Reasons Why it Pays to Be Data-Driven in Sales

To be competitive, every salesperson must stay ahead of the latest strategies and tools. You want...
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4 Must-Dos for Marketing Budget Planning

Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on...
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5 AI Hacks for Sales Teams

AI is becoming a key differentiator for successful, high-growth sales teams. In this ebook, we will...
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How to Create Content for Your Account-Based Marketing Strategy

In this ebook we’ll talk about ABM and how to kick off your ABM strategy. It all starts with...
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