This is a seminal moment for EverString and for the predictive marketing space in general. This morning, EverString made three major announcements; our series B financing, a new product launch, and a report that outlines the state of the market.
EverString’s 3 Major Announcements
EverString Raises $65 Million in Series B
In just 15 months, we have risen to become the largest and fastest-growing predictive marketing SaaS company and are thrilled to announce we have raised $65 million to accelerate our growth. This is the largest round of financing for any predictive vendor and indicative of our momentum. Lightspeed Ventures led both our Series A and the Series B rounds, and as Peter Nieh states, it is “because of the company’s pace of innovation, exceptional team, and rapid success with customers ranging from the Fortune 50 to high-growth startups”.
The Launch of Predictive Ad Targeting
Our approach is different. From the beginning, we architected EverString to not only provide the worlds first account-based predictive platform, but we took careful steps to make certain that the audience selection we performed for scoring could be applied to demand generation and now… to predictive ad targeting. Using artificial intelligence and machine learning to optimize audience selection, EverString enables easy and accurate targeting of the right prospects at the right time to maximize impressions and conversions. This approach allows for a consistent and holistic application of predictive across your entire prospect to customer journey, both within and beyond your funnel. You can now use predictive to actively turn intent into engagement.
Read More and join our beta
The 2015 State of Predictive Marketing Report
There is a lot of talk about predictive within the marketing technology space and we set out to find out just what the level of maturity is within the practitioner community. This study represents these finding and helps distill hype from reality. We invite you to download and read the full report, but our favorite highlight was 98% of marketers who have a CRM, marketing automation, and a few other tools are either fully committed to predictive marketing or are implementing predictive marketing.
Download the Report Now
A HUGE Thank You to What Makes EverString Work…Our Customers
A series B financing round of this size simply could not have been accomplished without demonstrating significant traction in the market and we GREATLY appreciate our amazing customers. They are some of the best of the best in marketing. They are thought leaders and great practitioners and we couldn’t be here without them.
So to all of our customer leading the charge with a true predictive vision for their organizations…a heartfelt and sincere THANK YOU.
And These Things Don’t Just Happen.
From HR and finance, to engineering, sales, marketing, and product management, these announcements are the culmination of a LOT of hard work from every single function within our growing company. A huge CONGRATS as I know how hard this has been. I personally, couldn’t be more proud to spend my days working with each and every one of you. Cheers!
On that note, we have assembled the best team in the business and looking to hire even more great people. We have already assembled a team of rockstars who have joined us from leaders in our space such as Marketo, Salesforce, Netflix, and Hortonworks. And we continue to grow, constantly looking for great talent. If you are interested in joining our team, please check out our careers page. We would love to talk to you.
Visit our careers page!
Looking Forward…Predicting a Future
In just over a year, EverString has emerged from a stealth startup to become the fastest-growing company in the predictive marketing space and now with our Series B round of $65 million and another new product on top of our platform, we look forward to help defining this category over the next year.
Our work is not done. We will take a moment to celebrate our accomplishments thus far and look confidently into the future… predicting a great outcome.