How to Write a Strong Subject Line for Prospecting

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In this video, I’ll break down how to use LinkedIn to write a strong email subject line for prospecting. By visiting your prospect’s LinkedIn page you can gain valuable insight into what they are passionate about. By using their own words in a subject line and including their name, you can drive much higher open rates. This whole process takes only a few seconds to achieve. This is a quick and easy way to ensure every email you send is personalized to drive much higher engagement with your prospects.


Video Transcript:

“Hey everybody, Matt Amundson here with another Modern Sales Development Tip.

So today we’re going to talk about subject lines. What’s the best subject line you can send? One that’s highly personal and relevant to your prospect.

So what’s the best place to find information about them? Right on their LinkedIn profiles. So if we scroll down to their summary, we can find out all the things that they care most about.

So for Heidi, a great subject line might be, “Hey Heidi, let’s talk about your account-based marketing strategy.”

With a subject line like that, you’re sure to drive a lot more engagement and a lot more opens.”

Related: For more helpful tips on sales development, check out The Clear and Complete Guide to Account-Based Sales Development

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