Q&A: The Secret Behind Snowflake Computing’s ABM Success

A Q&A With Snowflake Computing’s Daniel Day (Part 2 of 2)   Planning ABM is one...
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Q&A: How Snowflake Computing Triggered a Sales Avalanche with ABM

A Q&A With Snowflake Computing’s Daniel Day   Most ABM advice these days focuses on...
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What exactly are teams supposed to do with intent data?

In sales and marketing, intentions matter   Like so many buzzwords, it’s hard to know what...
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Terminus Boosts Productivity and Rallies Behind Best-Fit Accounts with EverString

Although some marketers are still learning about account-based marketing these days, Peter Herbert,...
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Intent the Hottest Ticket to ROI, a ‘Blended’ Approach to ABM, and the Future of B2B Storytelling

For this month’s edition of our news roundup, we’ll talk about our recent customer spotlight,...
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Demand Gen Report: ABM Continues to Skyrocket with B2B Orgs

Demand Generation Report just released its 2nd annual Account Based Marketing (ABM) benchmark...
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