Q&A: How Marketo’s demand-gen team uses intent data

A Q&A with Marketo’s Mike Madden   This week, we sat down with Mike Madden, Sr....
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What exactly are teams supposed to do with intent data?

In sales and marketing, intentions matter   Like so many buzzwords, it’s hard to know what...
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Intent the Hottest Ticket to ROI, a ‘Blended’ Approach to ABM, and the Future of B2B Storytelling

For this month’s edition of our news roundup, we’ll talk about our recent customer spotlight,...
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5 Ways Predictive Marketing Boosts an ABM Strategy

Account-based marketing is a strategy many high-growth companies are starting to embrace....
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How to Use Intent Data with AI to Boost Sales & Marketing

“Everyone includes ‘artificial intelligence’ on their website. Tell us – What do you really...
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