What is one of the biggest problems facing demand generation marketers today? Filling the funnel with net-new accounts and leads that have a high probability of closing. Traditionally, a demand generation marketer engages in a multitude of marketing programs that generate a high quantity of leads. However, what is the actual quality of those leads? Do they look like your best customers? Are they actually going to close? Unfortunately, many of these wide-reach programs generate poor quality leads that simply aren’t a good fit for your business.
Enter predictive demand generation. Predictive demand generation enables you to fill your funnel with accounts that look like your next best customer. Intriguing? Yes it is!
Want to learn more? Check out this video and learn the quick and easy definition of prediction marketing.