You may know about lead scoring from your marketing automation platform, but what is predictive scoring?
Sales is so often spending the majority of their time qualifying leads, when they could be selling. Predictive scoring helps you prioritize leads to go after the right accounts. The scoring your get in your marketing automation platform is great, but what if you could combine that with real, data-backed insight on what those scores actually mean? What accounts in your database have the highest probability of closing?
Watch this video to learn all about predictive scoring and how it can impact your team!