As marketers, many of us consider ourselves the James Bond of our organizations! We operate in secrecy, since no one seems to understand what exactly we are doing, although we know every move is critical for success. We have cool gadgets to get our jobs done like Marketo, UberFlip, LeanData, and EverString. And, when we are presented with a job to do we always, always get it done.
With the release of Spectre, James Bond’s latest installment, I thought it would be fun to create a blog post that likened marketers to the many versions of James Bond that have occupied the code name 007. So sit down with your vodka martini and read on to find out which Bond marketer you most closely resemble!
Bond Films: Dr. No, From Russia with Love, Goldfinger, Thunderball, You Only Live Twice, On Her Majesty’s Secret Service, Diamonds Are Forever, Never Say Never Again
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Famous Gadget: Aston Martin with Ejector Seat
Connery was the first actor to take on the role of James Bond, and certainly the most iconic. He set the tone and the standard by which all future Bonds are measured. Like Connery, as a marketer, you’re a pioneer, the type of person that’s willing to go at it alone if necessary. You’re old school in your approach, but do not rest until the job is done. Your marketing tactics are tried a true, but can also be seen as a bit dated by some–think direct mailers, batch-and-blast emails, and sending sales people directly to a prospect company’s office.
Bond Film: On Her Majesty’s Secret Service
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Famous Gadget: Radioactive lint
Lazenby is the most obscure Bond actor and starred in only one film in the franchise. However, for true Bond fans his turn as 007 is viewed as one of the best. You could refer to him as the “mic drop” Bond. Like Lazenby, as a marketer, you’re not afraid to jump into an organization and take over a function, bringing a new tone and style to the job. You’re probably the person that moved your organization off of an email service provider and onto a marketing automation system–a dramatic change to your company’s marketing practice.
Bond Films: The Spy Who Loved Me, Live and Let Die, A View to a Kill, Moonraker, Octopussy, The Man with the Golden Gun
Famous Gadget: Jetpack
The Bond purists usually fall into two camps as to their favorite Bond actor, either Connery or Moore. Moore is the ying to Connery’s yang. He’s far less aggressive, opting to get the job done through charisma and charm. He also relies less on brute force to accomplish missions, but is highly strategic and utilizes multiple gadgets as part of his process. Like Moore, as a marketer, you also have adopted a lot of gadgets as a part of your marketing stack. You have marketing automation, an A/B testing tool, progressive profiling, a social listening platform, a PPC optimization platform, a content creation platform, predictive marketing etc. In fact, you’ve got a tool for everything and you’re constantly looking for the next best thing.
Bond Films: License to Kill, The Living Daylights
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Gadget: Video camera machine gun
Dalton is a return to a darker, more aggressive Bond, and in many ways he is similar to Connery. He’s tactical and not afraid to get his hands dirty, but he does like to work in teams to get the job done. If you are a Dalton marketer, you have a close alignment with an SDR or Inside Sales Team and runs programs that are geared towards driving greater productivity from that team. You’ve taken the marketing tech stack within your organization and refined it to determine what is driving value. You’ve refined your marketing automation system to include things like lead scoring and you’ve tweaked your CRM to route leads properly to the team.
Bond Films: Goldeneye, Tomorrow Never Dies, The World is Not Enough, Die Another Day
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Gadget: Invisible Aston Martin
Brosnan was also a throwback to an early Bond. But while Dalton resembled the cold, aggressive style of Connery, Brosnan is similar in many ways to Roger Moore. Dashing, charismatic, and not afraid to break the rules (the man drove a BMW 7 Series), Brosnan is the “disruptive” marketer. Like Brosnan, you like to create a big and bold brand often supported by massive events. You would not be afraid of blowing your marketing budget on a single event like DreamForce or Oracle Open World. Your downfall is that you can get out ahead of your skis and make claims that are over and above what your product is actually capable of.
Bond Films: Casino Royale, Quantum of Solace, Skyfall, Spectre
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Daniel Craig is a Bond that’s very different from what we’ve seen before and he’s a bit of an amalgamation of all previous versions. He can be aggressive and is capable of getting the job done on his own, but he’s also a master of many disciplines and understands how to pull them all together. Like Craig, as a marketer, you recognize there is an intersection between old and new school marketing tactics. You’re an early adopter of Account-Based Marketing and you’re probably bending your current marketing stack to match your strategy. You realize that less is often more and by choosing the right accounts to target with your marketing systems, you are far more efficient than loading up a giant database with leads that will never buy your product.
Which Bond marketer are you? We would love to hear!