How Better Business Data Powers
Your programs and campaigns perform better when in front of the right people with the right message, at the right time. Explore the tabs below to see how reliable business data helps modern teams achieve better personalization, advanced segmentation, and ultimate performance.
Model your best customers to surface new similar or lookalike companies to target next. Use fit scoring and modeling to understand your company’s ideal customer profile, then pinpoint the accounts that align with your offering the best. Intent data, firmographics, and technographics help you understand the patterns of customers that are in-market to purchase solutions or services you offer. Pairing high-fit account modeling with intent insights help you see which ideal accounts are conducting elevated levels of research on relevant topics, terms, and brands, giving you clues about how to custom-tailor content accordingly.
FedEx Delivers Personalization Using Fit And Intent Data:
With a clear understanding of your Ideal Customer Profile (ICP), you can identify high-fit target accounts and contacts. Then weave them into relevant, timely, and effective email outreach. Being able to garner advanced insights on verified accounts and contacts, enables you to segment your list and ensure your message lands in the right inbox. EverString offers the highest quality B2B account and contact information, covering over 100M businesses and 70M contacts.
Insperity Drives Engagement With Data-Driven Email Marketing:
Direct mailers aren’t cheap. Scoring and prioritizing the accounts that fit your business most will help optimize this high-cost, effective marketing channel. Working with frequently verified contact and account data, ensures you send mail to the right people at the right locations. Advanced data modeling can help you understand the nuances of your market like the correlation between buying power and job titles. Keyword data can help not only steer the creative direction of package design and materials sent but can also inform your messaging, ensuring everything hits the bullseye.
Online Retailer Hits Bullseye With Targeted Direct Mail:
Stretch your marketing budget further by learning from your best wins. Model your Ideal Customer Profile (ICP) based on your past customer successes, then leverage real-time intent data to identify those showing signs of an imminent purchase, and feed them directly into your targeted digital advertising campaigns. Modern B2B insights help pinpoint your target demographics and focus your effort where it’s most likely to pay off.
Banking Institution Leans Into Account Data & Yields Results:
Explore How Data Science Is Transforming Team Success
The leading B2B brands are achieving best-in-class results with modern data from EverString. Browse by job function to find data use cases, customer success stories, tools, resources, and advice to elevate your performance.
- Leveraging data to improve territory planning, sales prospecting, social selling, and account personalization.
- Enhancing analytics with quality data, matching & enrichment, advanced insights, and modeling.